Don't Be A Hero

SERVICES

Art Direction

INFO

For YouTube’s Coachella live stream, the goal was to build excitement and get fans to tune in from home. The insight was simple: many of the artists performing started their careers by uploading videos to YouTube. That led to “From YouTube to Coachella,” a social-first series that celebrated these artists’ journeys and their full-circle moment on one of the biggest stages in the world. The campaign turned the live stream into something fans didn’t just watch, but felt connected to.

CLIENT

YouTube

CREDIT

Danny Valerdi

Adventures and Campaigns 

Ainsley and Danny are legendary creatives with a powerful combined experience of 25 years. They have led winning campaigns deep in the realms of automotive, entertainment, finance, and much more.

They bring strong industry-celebrated creative energy to branding, cross-platform campaigns, and content creation. They manage teams with wisdom, present with polish, and make friends on every adventure. 

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