Don't Be A Hero

SERVICES

Script Writing 
Art Direction

INFO

Worked with Rocksteady Studios to launch their first-person shooter with the perfect mix of chaos and attitude. The tagline, 'Don't Be a Hero,' set the tone as we flipped the superhero genre on its head. We invited FPS and DC fans to embrace their inner anti-hero, make some DC Universe mayhem, and fully own their place in the Suicide Squad. It was all about breaking rules and having a blast doing it.

We proposed pushing “Don’t be a Hero” for the open beta by inviting players to be anti-heroes right off the bat. Our trailer rattled off a list of absurd warnings designed to flip the bird at rules and ratings while giving a smirk of a hint at the havoc players could look forward to.

CLIENT

 Rocksteady Studios

CREDIT

Ainsley Rivers

Our Mission:
Own The Anti-Hero

The Suicide Squad is far from your average superhero team, and our campaign reveled in that. In the way the campaign looked, sounded, and showed up, we wanted it to embody the anti-hero in all its glorious chaos.

Adventures and Campaigns 

Ainsley and Danny are legendary creatives with a powerful combined experience of 25 years. They have led winning campaigns deep in the realms of automotive, entertainment, finance, and much more.

They bring strong industry-celebrated creative energy to branding, cross-platform campaigns, and content creation. They manage teams with wisdom, present with polish, and make friends on every adventure. 

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